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March 21, 2010

Survival of the Fittest

Filed under: Advertising, Board Management — Dave Rathbun @ 6:49 pm

I suspect that most folks running phpBB don’t get beyond the 5,000 member mark. Even fewer get beyond the 10,000 member mark, or three years of consistent growth. What happens when you get to that point and can’t afford to run your board anymore? Then it’s entirely possible for a board with over 100,000 members to simply disappear.

It happens.

I have posted a lot about the Adsense program over the past years, specifically related to advertising on phpBB boards. I currently do not use Adsense, but I did for many years. However I never relied on the revenues from that source to keep my board running. If I had, I might have ended up like this case study:

Warning to Webmasters: It can happen to you

The link contains a case study about Soccerpulse, a web site with over 100,000 members that closed up shop because their Adsense revenues declined and they could no longer afford to run the site.

Comments (3)

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March 11, 2010

Google Forums and Increasing Adsense Revenues

Filed under: Advertising, Board Management — Dave Rathbun @ 11:24 am

Comments (1)

I posted a question on Google’s support forums a few months ago (since they don’t seem to offer email support of any kind anymore). While waiting for a response, I have spent some time reading and at times responding to some of the questions there. One of the questions that I saw posted most frequently can be paraphrased as “How can I make more money” or something along those lines. I realize that many board owners probably aren’t using Adsense, but if you are, I thought I would post a few summary tips on this subject.

You can earn more money by:

Generating more traffic
Generating more clicks
Getting higher-paying advertisements

I’ll talk about each of these at a high-level in this post.

More…